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Certified Digital Marketing Strategist
1. Digital Marketing Fundamentals
1.1 What Is Digital Marketing (10:51)
1.2 Digital vs Traditional Marketing (16:43)
1.3 Overview of Digital Channels (18:11)
1.4 Understanding Customer Journey Stages (18:52)
1.5 Mapping Digital Touchpoints (21:23)
1.6 Intro to Segmentation (23:23)
1.7 Demographics vs Psychographics (24:07)
1.8 Targeting Techniques and Tools (27:22)
2. Developing Strategic Digital Campaigns
2.1 What Makes a Campaign Strategic (20:44)
2.2 The Digital Marketing Funnel (24:33)
2.3 The Digital Marketing Funnel (23:41)
2.4 Setting SMART Marketing Objectives (24:25)
2.5 Conducting Competitive Analysis (25:27)
2.6 Researching Market Trends (24:21)
2.7 Building Customer Personas (17:26)
2.8 Aligning Strategy with Business Goals (16:21)
3. Content Creation & Social Media Tactics
3.1 The Role of Content in Marketing (12:24)
3. 2 Writing for Digital Platforms (14:28)
3.3 Visual Storytelling in Social Media (15:13)
3.4 Establishing Brand Voice and Tone (13:59)
3.5 Social Media Content Calendars (14:05)
3.6 Engagement Tactics for Facebook & Instagram (16:00)
3.7 LinkedIn for B2B Marketing (19:21)
3.8 TikTok & YouTube Content Strategy (20:17)
4. Introduction to SEO and Online Visibility
4.1 SEO 101 How Search Works (11:32)
4.2 Understanding On-Page SEO Elements (13:08)
4.3 Meta Tags Headers & Keywords (12:44)
4.4 Technical SEO Basics (20:16)
4.5 Content Optimization Strategies (22:39)
4.6 What Is Link Building (20:46)
4.7 Backlink Quality and Authority (23:11)
4.8 Free SEO Tools & How to Use Them (25:39)
5. Data-Driven Evaluation & Analytics
5.1 Why Analytics Matter in Marketing (22:36)
5.2 Google Analytics Overview (14:53)
5.3 Meta Ads Manager Insights (24:29)
5.4 Creating and Customizing Dashboards (26:41)
5.5 Interpreting CTR, CPA, and ROI (27:53)
5.6 Using UTM Parameters to Track Campaigns (23:40)
5.7 A B Testing for Beginners (23:49)
5.8 Data-Driven Optimization Techniques (28:11)
5.5 Interpreting CTR, CPA, and ROI
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