Certified Digital Marketing Strategist
Course Outline
Overview:Â
A professionally tailored program that equips you with strategic digital marketing techniques—without the need for technical coding skills. Master the art of developing digital marketing strategies, craft compelling content, and utilize analytics to drive campaign performance.
Upon successful completion, you'll receive a certification attesting to your expertise, ideal for résumé enhancement and client presentations. This structured curriculum ensures that you develop a deep understanding of digital marketing strategy while applying practical techniques. The certification you receive will serve as tangible evidence of your professional expertise in the digital marketing field.
Curriculum
- 1.1 What Is Digital Marketing (10:51)
- 1.2 Digital vs Traditional Marketing (16:43)
- 1.3 Overview of Digital Channels (18:11)
- 1.4 Understanding Customer Journey Stages (18:52)
- 1.5 Mapping Digital Touchpoints (21:23)
- 1.6 Intro to Segmentation (23:23)
- 1.7 Demographics vs Psychographics (24:07)
- 1.8 Targeting Techniques and Tools (27:22)
- 2.1 What Makes a Campaign Strategic (20:44)
- 2.2 The Digital Marketing Funnel (24:33)
- 2.3 The Digital Marketing Funnel (23:41)
- 2.4 Setting SMART Marketing Objectives (24:25)
- 2.5 Conducting Competitive Analysis (25:27)
- 2.6 Researching Market Trends (24:21)
- 2.7 Building Customer Personas (17:26)
- 2.8 Aligning Strategy with Business Goals (16:21)
- 3.1 The Role of Content in Marketing (12:24)
- 3. 2 Writing for Digital Platforms (14:28)
- 3.3 Visual Storytelling in Social Media (15:13)
- 3.4 Establishing Brand Voice and Tone (13:59)
- 3.5 Social Media Content Calendars (14:05)
- 3.6 Engagement Tactics for Facebook & Instagram (16:00)
- 3.7 LinkedIn for B2B Marketing (19:21)
- 3.8 TikTok & YouTube Content Strategy (20:17)
- 4.1 SEO 101 How Search Works (11:32)
- 4.2 Understanding On-Page SEO Elements (13:08)
- 4.3 Meta Tags Headers & Keywords (12:44)
- 4.4 Technical SEO Basics (20:16)
- 4.5 Content Optimization Strategies (22:39)
- 4.6 What Is Link Building (20:46)
- 4.7 Backlink Quality and Authority (23:11)
- 4.8 Free SEO Tools & How to Use Them (25:39)
- 5.1 Why Analytics Matter in Marketing (22:36)
- 5.2 Google Analytics Overview (14:53)
- 5.3 Meta Ads Manager Insights (24:29)
- 5.4 Creating and Customizing Dashboards (26:41)
- 5.5 Interpreting CTR, CPA, and ROI (27:53)
- 5.6 Using UTM Parameters to Track Campaigns (23:40)
- 5.7 A B Testing for Beginners (23:49)
- 5.8 Data-Driven Optimization Techniques (28:11)
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